In 1997 whilst at Impact, Jeff was invited by Fran Cotton and Ian McGeechan to prepare the 1997 British and Irish Lions for their tour to South Africa.  The host nation were World Champions and favourites to win the Test Series. A programme was put together that integrated rugby sessions with team building focused on creating a ‘one team ethic.’  This required every member of the touring party to put the goal of winning the series before their own personal ambitions and to become part of a highly cohesive squad committed to a shared vision.  Against the odds they beat the Springboks and claimed their place in the history.

In 2001 following the success of1997, we worked with the British and Irish Lions prior to the tour of Australia.  Once again the brief was to create a ‘one team ethic’.  Many of the players had been part of the tour to South Africa and understood what we were trying to do but a new management team had difficulty ‘empowering’ the players and the culture of ‘team first’ disappointingly collapsed.  It was a great shame as this was arguably a more talented squad of players than we worked with in ’97 but it was also a powerful reinforcement that ‘actions speak louder than words’.

Since then we have gone on to work with many professional sports teams including  a four year project with English Cricket preparing international teams for tours abroad and team focused work with Bath Rugby, Llanelli Rugby Club, Everton Football Club and a BT Global Yacht Team.

England Cricket Board
Llanelli Rugby Club
BT Global